Frequently Asked Questions

Welcome to our FAQ section. Here you’ll find answers to the most common questions about our website design, SEO, social media management, paid advertising and digital marketing services.
If you don’t see your question here, you’re always welcome to contact us.

About Perez Digital

What is Perez Digital?

Perez Digital is a digital marketing partner for South African small businesses. We specialise in:

  • Website design & development
  • SEO (Search Engine Optimisation)
  • Paid advertising (Google & social media ads)
  • Social media management & content
  • Graphic design and supporting marketing materials

We focus on practical, results-driven strategies that help small businesses get more leads, more visibility and more growth online.

We’re based in Cape Town: 25 Parliament St, City Centre, 8000. We also work with clients across South Africa and beyond.

We primarily work with:

  • Small businesses and local service providers
  • Startups and entrepreneurs
  • Consultants and freelancers
  • Growing brands that want a stronger online presence

If you run a small business and want more leads or better visibility online, we’re built for you.

Website Design & Development

What type of websites do you create?

We design and build:

  • Small business websites
  • Service-based business websites
  • Portfolio and personal brand sites
  • Simple e-commerce or catalogue-style sites (where needed)
  • Landing pages for campaigns and ads

All websites are built to be modern, mobile-friendly and focused on generating enquiries.

Most small-business websites take 7–21 days, depending on:

  • How many pages you need
  • The complexity of the design and functionality
  • How quickly content (text, images, logos) is provided

If you’re in a hurry, we can sometimes offer an express option.

We primarily use WordPress to build fast, SEO-friendly, mobile-responsive websites. If you have specific platform requirements, we can discuss alternative options in your strategy call.

Yes. Your website will include a user-friendly dashboard, and we can show you how to:

  • Edit text and images
  • Add or remove pages
  • Update blog posts or portfolio items

If you prefer, we also offer ongoing maintenance so you don’t have to worry about updates.

Yes. We can handle:

  • Regular updates and security checks
  • Plugin and theme maintenance
  • Basic content updates
  • Performance and speed optimisation

This can be booked as a once-off or on a monthly retainer.

Absolutely. Every website we build is fully mobile-responsive, so it looks and works great on phones, tablets and desktops.

Search Engine Optimisation

What is SEO, and why do I need it?

Search Engine Optimisation is the process of improving your website so it appears higher in Google when people search for your services. Good SEO helps you:

  • Attract free, ongoing traffic
  • Increase your visibility in your area or niche
  • Build trust and credibility with potential customers

For many small businesses, SEO is one of the most cost-effective ways to generate leads over the long term.

SEO is a long-term strategy. Most businesses start seeing early improvements in 30–90 days, with stronger results building over 3–6 months, depending on:

  • How competitive your industry is
  • The current state of your website
  • How much SEO work is done each month

Yes. We specialise in local SEO for South African small businesses, including:

  • Google Business Profile (Google Maps) optimisation
  • Local keyword targeting (e.g. “plumber in Bellville”)
  • Local landing pages
  • Review and reputation strategies

No ethical SEO provider can guarantee #1 rankings. What we do guarantee is:

  • Clear strategy
  • Best-practice implementation
  • Transparent reporting
  • A focus on improving your visibility and enquiries over time

Social Media Management

Which social media platforms do you manage?

We commonly manage Facebook, Instagram and LinkedIn for most small businesses. Depending on your needs, we can also support TikTok and YouTube.

It depends on your goals and package, but as a general guide:

  • For steady visibility: 3–5 posts per week
  • For faster growth: consistent posting plus Reels/short videos

We’ll recommend a posting frequency that matches your goals and budget.

Yes. Our social media packages include:

  • Branded graphic design
  • Reels / short-form video editing (where included)
  • Caption writing and basic hashtag strategy
  • A monthly content calendar

You can also send us photos or videos from your business to include.

Yes. We can run paid campaigns on Facebook, Instagram and TikTok (and LinkedIn where relevant). This can be part of a social media package or combined with our paid advertising services.

Paid Advertising

What is PPC advertising?

PPC (Pay-Per-Click) advertising is when you pay each time someone clicks on your ad. We run PPC campaigns on platforms like:

  • Google Search
  • Facebook & Instagram
  • TikTok and LinkedIn (where relevant)

It’s a powerful way to reach people who are ready to buy or enquire now.

Your ideal budget depends on your industry and goals, but as a general guideline for small businesses:

  • From R1,500 – R4,000 / month for basic testing and lead generation
  • Higher budgets for very competitive markets or aggressive growth

We’ll help you choose a budget that makes sense for your situation.

We can’t guarantee specific results (like “50 leads per week”), because performance depends on many factors: your industry, offer, competition, location and seasonality. What we do guarantee is:

  • Proper tracking and analytics
  • Data-driven optimisation

Clear reporting and recommendations

Graphic Design

What graphic design services do you offer?

We provide professional graphic design services for small businesses, including logos, marketing materials, social media graphics, flyers, brochures, menus, price lists, presentations, labels, and digital assets for online use.

Yes. We design clean, modern logos that help your business look professional and credible. Logo design includes multiple concepts, revision rounds, and delivery of high-resolution and vector files.

Absolutely. Once the project is complete and payment is made, you receive all final design files in the required formats (PNG, JPG, PDF, and vector files where applicable).

Most graphic design projects include 1–2 revision rounds, depending on the package. Additional revisions can be requested at an agreed rate.

Turnaround times depend on the scope of work:

  • Simple designs: 1–3 working days

  • Logos and larger design projects: 3–10 working days

We always confirm timelines upfront.

es. Professional design improves brand trust, engagement, and conversion rates. Well-designed visuals help ads perform better, social media stand out, and websites convert more visitors.

Pricing & Payments

How much do your services cost?

Pricing depends on:

  • The services you need (web, SEO, ads, social)
  • The complexity and scope of work
  • Whether it’s a once-off project or ongoing support

We’ll provide a clear, itemised quote after a free strategy call or consultation.

Yes. For most projects we require:

  • 50% deposit to begin
  • 50% balance on completion or before launch

For monthly retainers, payment is usually due at the start of the month.

Getting Started with Perez Digital

How do I get started?

It’s simple:

  1. Book a free strategy call or contact us via the website
  2. We discuss your goals, challenges and budget
  3. You receive a clear proposal with timelines and pricing
  4. Once approved and deposit is paid, we start your project

Yes. We offer a free 30-minute consultation or strategy call to understand your needs and suggest the best approach for your business.

Want to Work With Us?

Let’s help you grow your business online with websites, SEO, social media and ads that actually work for small businesses in South Africa.

Email: info@perezdigital.co.za

Phone / WhatsApp: +27 67 927 3998

Address: 25 Parliament Street, Cape Town

Contact Us